Welcome to the Upstander Economy—a transformative era where businesses that prioritise cultural & social are set to lead.

In a world shaped by rapid technological advancements, rising consumer consciousness, and increasing regulatory pressures, companies face a pivotal choice: adapt and innovate to become champions of positive change, or risk falling into obscurity.

In today’s rapidly evolving business landscape, the Upstander Economy is emerging as a guiding light for companies committed to both financial success and meaningful societal impact. At the forefront of this movement is Sophia Anderson, a leadership coach, international speaker, educator, and author dedicated to empowering individuals and organisations to stop bystanding and instead stand up and speak out as upstanders, driving social and environmental change and human progress. As the founder of Bullyology, Sofia helps individuals and organisations create cultural change in workplaces and communities. She provides schools, workplaces, and community groups with the tools and strategies to create thriving, respectful environments free of bullying, harassment, and violence. Sofia has a diverse background in Human Resources across local government, construction, and council sectors. Her efforts have led to nationally recognised industry awards, including Exceptional Women in Resources and Minister for Territory Excellence in Leadership. These experiences have shaped her purpose as a voice for change, focusing on translating the Upstander Economy into actionable strategies for organisations.